It seems easier to define what minimalism is not than what it really is. It can be taken as a starting point, a blank sheet of paper where it all begins. The designer can come back to it to redefine their creativity.1
Officially, the concept of “minimalism” was introduced in the 1960s, when a group of artists in New York decided to move away from the traditional representation in painting and sculpture. The artist Donald Judd described his work “Untitled” as “the simple expression of complex thought”.2
This definition also reflects the essence of minimalism in fashion, where the outfits are supposed to be useful and at the same time made in a sophisticated way. Minimalistic in terms of decorations, accessories, and unique in terms of construction. In this sense, we can find examples of minimalism in fashion much earlier than the introduction of the concept itself.
Minimalism is associated with timeless elegance, where the individual elements of the wardrobe are as beautiful as functional. They allow the personality of a person to resonate fully and constitute its background.
When we talk about minimalism in our daily life, it is usually in the context of striving for simplicity and freedom. In opposition to the excess of things and possibilities. We want to bring minimalism to our lives by limiting possessions to what is really important and valuable.
One teaching methodologist used to say that it is important to teach: “less, but better”. Same in life, focusing on quality and simplicity allows you to spend valuable time on living and growing. Simply.
1 Harriet Walker, Less is more. Minimalism in fashion, London 2011, p. 9.